ART × PROGRAMMING × EXPERIENCE DESIGN

Winterland was a multi-week seasonal destination featuring 30+ events that combined fine art, live programming, and curated holiday activations. The site layout integrated a featured installation by contemporary artist Derrick Adams alongside a curated vendor market, live music, and hands-on workshops. The operational footprint spanned instant digital Santa portrait processing, nightly ceremonial lightings, and sponsor integrations with Johnnie Walker, Mr. Black, and Seedlip to drive sustained season-long engagement.