EXPERIENCE

MUSIC × CULINARY × CULTURAL EXPERIENCE

Super Bowl LX: The Bunny Bowl was a two-part, sold-out VIP experience that merged a Bad Bunny–inspired tailgate with an exclusive game-day viewing environment. The spatial buildout featured a 40-foot turf runway entrance leading to a Super Bowl trophy photo op, a recreated album cover installation, a Latin DJ set, and staff in custom referee apparel. The program integrated Puerto Rican–inspired bites, a themed beverage station, and a VIP lounge anchored by a six-screen matrix, driving continuous guest engagement through the final whistle.