Where Cultural Curation Meets Enterprise ROI
Drawing from global stages, luxury activations, and enterprise strategy, XPERIANCE was built to solve a critical flaw in modern event programs: most live events waste capital because they operate in a vacuum. We design integrated experiences built to perform long after the lights go down.
built at the intersection of art & enterprise
"XPERIANCE was born from a simple realization: the most powerful brand activations require both world-class narrative immersion and rigorous business strategy.
My background spans a decade of artistic world-building trained at NYU’s Tisch School of the Arts, paired with an MBA from the University of Illinois’ Gies College of Business. Having led 150+ activations for luxury partners—from NASA-backed regenerative experiences to bespoke Soho House sessions—I built XPERIANCE to bridge the gap between creative curation and measurable brand equity."
-Brendan Rosenthal, Founder & Principal Architect
business on purpose
We believe live experiences are not one-off marketing line items—they are sanctuaries for genuine human connection. In a fragmented world, we transform peripheral brand attention into lasting community and lifetime advocacy.
Our Team
Brendan Rosenthal
Led 150+ activations across cultural hubs, including Soho House and the USTA. Holds an MBA from the University of Illinois and a BFA from NYU Tisch.
Founder & Executive Strategy Director
leo thompson
Head of Design & Brand Identity
Designed over 20 experiential campaigns for leading companies including Google, DoorDash, and Adidas. Agency background: Wasserman, MKG, and more.
lexi graboski
Head of Social & Distribution
Led social media and content architecture for Photossance and Playfair. Holds a BA from Loyola Marymount and an Executive Social Media Certification from Cornell.