WHERE CULTURAL CURATION MEETS ENTERPRISE ROI
Drawing from global stages, luxury activations, and enterprise strategy, XPERIANCE reframes how live events build equity. We move beyond isolated activations to architect integrated experiences designed to extend reach, resonance, and ROI long after the lights go down.
BUILT AT THE INTERSECTION OF ART & ENTERPRISE
"XPERIANCE was born from a simple realization: the most powerful brand activations require both world-class narrative immersion and rigorous business strategy.
My background spans a decade of artistic world-building trained at NYU’s Tisch School of the Arts, paired with an MBA from the University of Illinois’ Gies College of Business. Having led 150+ activations for luxury partners—from NASA-backed regenerative experiences to bespoke Soho House sessions—I built XPERIANCE to bridge the gap between creative curation and measurable brand equity."
-Brendan Rosenthal, Founder & Executive Strategy Director
EXPERIENCES ON PURPOSE
We believe live experiences are not one-off marketing line items—they are sanctuaries for genuine human connection. In a fragmented world, we transform peripheral brand attention into lasting community and advocacy.
OUR TEAM
BRENDAN ROSENTHAL
Founder & Executive Strategy Director
Led 150+ activations across cultural hubs, including Soho House and the USTA. Holds an MBA from the University of Illinois and a BFA from NYU Tisch.
LEO THOMPSON
Head of Design & Brand Identity
Designed over 20 experiential campaigns for leading companies including Google, DoorDash, and Adidas. Agency background: Wasserman, MKG, and more.
LEXI GRABOSKI
Head of Social & Distribution
Led social media and content architecture for Photossance and Playfair. Holds a BA from Loyola Marymount and an Executive Social Media Certification from Cornell.