XPERIANCE
Architects of Signature Live Assets
Single-night activations shouldn't result in single-night ROI. At XPERIANCE, we architect Signature Events—proprietary event frameworks, integrated collaborator networks, and amplification systems built to extend brand impact far beyond the room.
We remove the friction of live production by providing turnkey creative and operational direction. Whether launching a flagship activation or establishing an ongoing event cadence, our process integrates spatial design, live operations, real-time media capture, and editorial distribution playbooks.
XPERIANCE bridges narrative world-building and enterprise strategy to build activations that outlast the room. Founded by Brendan Rosenthal—drawing on 150+ marquee activations for partners like Soho House and the USTA, backed by dual foundations in fine arts and business—our team pairs luxury spatial design with turnkey content architecture to drive enduring brand equity.