ATHLETICS × WELLNESS × CULTURAL PROGRAMMING

Produced and executed the end-to-end operational rollout for the Merrell 1TRL "Return to Source" campaign—partnering with the Merrell brand team and local run club culture to bring city runners into a competitive trail environment. Directed the complete spatial build, site infrastructure, and field operations for a full day of programming, managing charter transit logistics, municipal trail permissions, site signage, trail markers, and a field team of 20+ Brand Ambassadors for a timed 5K competition and product wear-test.

Facilitated and oversaw site-wide visual installations, custom projection set-ups, product distribution, and spatial layouts while curating the event's core creative and hospitality touchpoints. Managed menu curation, multi-bar evening hospitality, and a full program lineup that included a post-run cool-down and stretch session, an "In-Conversation" brand panel, a regenerative nature sound bath, and live DJ performances.