BRENDAN ROSENTHAL

Creative Director | Experiential Strategist

Brendan Rosenthal has led 150+ activations—ranging from VIP environments and marquee celebrations to spatial installations and integrated experiential campaigns.

He has partnered with brands including Porsche, Evian, Johnnie Walker, and Patrón, driving cross-disciplinary executions across music, film, art, sports, and fashion—with marquee production for Soho House and the USTA (US Open).

Bringing complete creative and operational leadership from concept through final execution, his work is anchored by a dual foundation in the arts (BFA, NYU Tisch School of the Arts) and business (MBA, University of Illinois Gies College of Business).

SELECTED EXPERIENCES

Click on any featured experience below to dive into the concept and execution.

STUDIO 26: NASA x MAEJOR

The Lover’s Library x Faust

Merrell 1TRL: Return to Source

Winterland x Derrick Adams

New Year’s Eve: Class of 2025

Sohopalooza powered by Porsche

West Hollywood Refresh

Gov House powered by Porsche

Reset Sessions

REDEFINING THE ARCHITECTURE OF LIVE EXPERIENCES

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