BRENDAN ROSENTHAL
Creative Director | Experiential Strategist
Brendan Rosenthal has led 150+ activations—ranging from VIP environments and marquee celebrations to spatial installations and integrated experiential campaigns.
He has partnered with brands including Porsche, Evian, Johnnie Walker, and Patrón, driving cross-disciplinary executions across music, film, art, sports, and fashion—with marquee production for Soho House and the USTA (US Open).
Bringing complete creative and operational leadership from concept through final execution, his work is anchored by a dual foundation in the arts (BFA, NYU Tisch School of the Arts) and business (MBA, University of Illinois Gies College of Business).
SELECTED EXPERIENCES
Click on any featured experience below to dive into the concept and execution.
STUDIO 26: NASA x MAEJOR
The Lover’s Library x Faust
Merrell 1TRL: Return to Source
Winterland x Derrick Adams
New Year’s Eve: Class of 2025
Sohopalooza powered by Porsche
West Hollywood Refresh
Gov House powered by Porsche
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