Partner: Merrell 1TRL

Scope: Executive Production, Experience Design, Field Operations

Produced and led the end-to-end operational rollout for the Merrell 1TRL "Return to Source" campaign—bridging brand marketing with regional run club culture. Managed complete site infrastructure, spatial setup, and field operations for a multi-site activation, overseeing charter transit logistics, trail permitting, environmental signage, and a 20+ person field team for a timed 5K competition. Curated a multi-phase run of show—integrating recovery sound baths, panel programming, and live performances—while directing visual installations and multi-bar branded hospitality.