Partner: Soho House

Scope: Executive Production, Experience Design, Field Operations

Directed site operations, multi-week programming, and expanded creative curation for Winterland—a seasonal activation featuring 30+ events integrating fine art, community programming, and brand partnerships. Led end-to-end execution, curating an artisanal vendor market, managing daily schedules, and streamlining high-volume guest touchpoints with AI to optimize venue throughput. Directed site teams and sponsor deliverables for Johnnie Walker, Mr. Black, and Seedlip, delivering a high-reliability run across the multi-week activation.