Scope: Concept Development, Creative Direction, Executive Production

Partner: Soho House

Conceptualized, directed, and executed Class of 2025—an elevated, 700+ guest immersive environment engineered as a high-concept New Year’s celebration. Led end-to-end site operations and multi-vendor logistics, overseeing large-scale spatial transformations, custom staging, and interactive guest touchpoints. Directed live talent programming and late-night site execution, sustaining maximum audience capacity and high-throughput engagement past 2:00 AM.