XPERIANCE
Architects of Signature Live Assets
Live activations shouldn't end when the room clears. At XPERIANCE, we create Signature Events—turnkey experiential programs built to convert one-off live moments into compounding brand equity and digital reach.
We remove the friction of live production through complete creative and operational direction. Whether establishing an ongoing event cadence or launching a flagship activation, our framework bridges strategy and ideation, luxury spatial design, live floor operations, real-time media capture, and editorial distribution playbooks.
XPERIANCE bridges narrative world-building and enterprise strategy to build activations that outlast the room. Founded by Brendan Rosenthal—drawing on 150+ marquee activations for partners like Soho House and the USTA, backed by dual foundations in fine arts and business—our team pairs luxury experience with business architecture to drive enduring brand equity.