EXperience

MUSIC × CULINARY × CULTURAL EXPERIENCE

Overview:

Super Bowl LX: The Bunny Bowl was two sold-out VIP Experiences blending a Bad Bunny–inspired tailgate with a premium game-day viewing. Guests enjoyed a popular recreated Bad Bunny album cover photo op, a Latin DJ set, Puerto Rican–inspired bites, and a front-row viewing option with six large screens. The environments combined music, design, and culinary elements into a high-energy celebration of Super Bowl Sunday and Latin music culture.

Environment Buildout
Produced Bad Bunny–inspired décor and installations, including a recreated album cover and interactive photo opportunities, with a 40-foot turf runway entrance culminating in a Super Bowl trophy photo op. Staff wore referee jerseys.

Performances
Curated a Latin DJ set and multiple music acts throughout the activation, including interactive performance moments.

Culinary Integration
Integrated Puerto Rican–inspired bites and themed culinary moments, including passed hors d’oeuvres and beverage station.

VIP Game-Day Viewing
Produced a front-row viewing environment with six large screens and dedicated seating areas.

Impact:

Throughout the night, VIP guests engaged with both tailgate and game-viewing environments, engaging with performances, installations, and themed culinary moments.